Vypr has appointed Gary Bennion as its chief product officer.

The Manchester-based technology business is investing in its product intelligence platform and strengthening its offering for UK and international customers as it welcomes the co-founder of CloudM, a cloud migration and security platform used by companies including Netflix, Spotify, Uber and Booking.com.

Bennion later joined employee experience platform Haiilo to shape product strategy within a high-growth environment serving customers such as Google, Salesforce and E.ON.

He will build on last year’s launch of Vypr Predict, a self-serve research platform designed with AI to help global consumer brands, retailers and manufacturers make faster, smarter product decisions.