Visualsoft is partnering with Shopify to help UK retailers bridge the gap between online and in-store shopping.

New research released jointly by the firms claims that almost nine in 10 shoppers (88%) already buy both online and in-store from the same retailers, showing that omnichannel behaviour is now the norm.

The partnership brings together Shopify’s point of sale and unified commerce platform with Visualsoft’s expertise in omnichannel integration and retail performance. “Together they will enable brands to run their entire business from one system, giving customers a consistent, personalised experience,” they state.