Durham-based eCommerce agency Visualsoft has appointed Lucy Dixon as its new CFO as the company continues to expand its Shopify offering and strengthen its financial foundations for growth.

Dixon joined the business six years ago from KPMG, where she trained and qualified as a chartered accountant before moving into industry.

During her time at Visualsoft, she has overseen the evolution of the company’s finance function, introducing new systems, improving profitability visibility and embedding data-led decision-making across the business.

In her new role, she will be responsible for driving financial strategy, operational efficiency and long-term value creation as Visualsoft focuses on scaling its Shopify partnerships and deepening relationships with larger enterprise clients.