VIOOH, a global digital out-of-home (DOOH) supply-side advertising platform, has announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America.

RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more than 50 locations by the end of the year. The company delivers an average of four billion monthly impressions to more than 75 million verified visitors each month, with audiences measured through an advanced, sensor-based framework that combines computer vision, Wi-Fi analytics, and ad-server play logs.