Verde Digital, a London-based SEO agency specialising in fashion and eCommerce, has appointed Chloe Steele as SEO manager as it looks to strengthen its organic search offering.

Steele joins with more than seven years’ experience spanning SEO, App Store Optimisation and digital marketing across both agency and in-house roles.

Most recently, she worked at PrettyLittleThing, where she helped deliver a 50% year-on-year increase in non-brand clicks in the US and a 35% uplift globally, while building the brand’s ASO strategy from scratch.

In her new role, she will lead tailored SEO strategies across Verde’s client portfolio, which includes Adanola, Paul Smith, Jaded London and The Couture Club.