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UK tech firm pioneering ‘Moneyball’ approach raises £2.4m

Published: February 18, 2026 at 3:52 pm

Author: Chris Maguire

Liverpool-based eCommerce solution provide Made With Intent is looking to expand globally after raising £2.4m in investment.

The company has developed an AI-powered model that, when added to eCommerce websites, provides real-time customer insights by analysing over 800 onsite signals.

The approach has been likened to Moneyball and looks at indicators like clicks to predict intent which retailers can the use to inform marketing and website experience.

The company was founded by David Mannheim and has raised £2.4m in an investment round led by NPIFII – PXN Equity Finance.

Customers have been able to boost revenues by almost 10 per cent by delivering personalised experiences.

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