Vault Ventures’ technology arm, System7, has secured two new commercial contracts with Fancy.com and Ellers Farm Distillery, expanding its client base across both the digital and consumer sectors. 

Since launching in January 2025, the AI-driven growth platform has become a self-sufficient, revenue-generating business with seven active contracts and projected first-year revenues of around £200,000.

For Fancy.com, System7 will manage go-to-market operations using AI-powered tools to automate customer acquisition and optimise conversions for the rewards-based financial app. 

Meanwhile, its existing partnership with Ellers Farm Distillery, co-owned by Ricky Gervais, has been extended to cover the full spirits portfolio, including 6 O’Clock Gin, using automation to scale sales across UK hospitality venues.