Published: November 11, 2025 at 7:15 am
The boss of £1.2bn turnover technology giant Travel Counsellors has said AI can be used to their advantage.
Steve Bryne told the company’s three-day conference at the ACC Liverpool, that AI can enhance storytelling.
More than 1,500 people attended the event from November 7-9 and Bryne said Travel Counsellors was well placed as a company to ride the technology wave.
“There’s a transformation in the way that people either buy or provide services and we need to turn it to our advantage,” he told BusinessCloud.
“In our world we know what our brand stands for and that’s personalisation and care for customers so how can we use that to enhance that personalisation and care?”