Jenna, who is obviously a makeup entrepreneur, says it’s a crowded market. Rachel says the products will be targeted at conditions, age etc.

Steven asks why the revenue has been stagnant at £140k in each of the first three years.

Rachel hasn’t had the time to invest in sales and marketing, and has invested in infrastructure first.

Steven says the growth profile is more important and that her decision is an “amber flag” and is out.

Peter agrees and says he can’t see the opportunity in the business.

Deborah says she is out as it’s a competitive space.