Published: March 27, 2026 at 7:00 am
The co-founders of plant-based food brand THIS are behind a new AI-first law firm which has just raised £2 million in seed funding.
Andy Shovel and Pete Sharman sold their burger chain business back in 2016 and two years later founded THIS, a market-leading vegan brand with cheeky marketing which recently announced its first profitable month.
Now they have turned their attention to something completely different.
“In a quite natural and linear progression from selling vegan sausages, I’m proud to announce that I’m now co-founding a law firm called Keith,” Shovel wrote on LinkedIn.