BusinessBite live blog

The sticky tape you can actually see

Published: October 30, 2025 at 8:14 pm

Next up is Nottinghamshire entrepreneur Rajan Bhojwani, an eye surgeon turned inventor who is taking on one of life’s small but frustrating challenges with his product SeeTheTape.

The concept is simple – instead of the usual light cardboard core, SeeTheTape is wound around a dark one, making it easier to spot where the tape ends.

Bhojwani launched the brand in 2024, saying the darker background helps the eye naturally detect contrast more easily.

A two-pack of rolls currently retails for £5.99 on Amazon and he’s hoping the Dragons will think that the idea can stick.

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