Published: March 24, 2026 at 9:35 am
Shares in The Mission Group plc have dropped sharply in early trading today after it reported a swing from profit to a huge loss in its latest annual results.
The agency collective, which issued a profit warning in January amid ‘macroeconomic uncertainty’, said revenues fell 21% in 2025 to £68.8 million.
It swung from £2.9m profit before tax in 2024 to an £18.8m loss in 2025.
The firm, which in 2024 snubbed a £32m takeover from fellow listed tech agency group Brave Bison, said completions of some of its major projects have carried over into 2026, which has impacted FY2025 revenues.
Its market cap stands below £13.4m after an 18% fall this morning. The share price has dropped from around 50 pence in summer 2023 to 14.7p at the time of writing.