SmartyPlants, a UK‑based technology startup focused on improving everyday plant care, has received £190,000 in funding from the British Design Fund (BDF) to support the development of its smart‑sensor system for house plants.

Founded in 2023 by Ben Beavers, SmartyPlants was created to address a common challenge faced by householders – knowing when and how to care for their plants with confidence. The startup aims to help the millions of UK plant owners to understand exactly what their houseplants need, through the use of its smart sensors.

In 2023, UK adults spent £700 million on houseplants, according to a report by the Horticultural Trades Association. Inconsistent watering routines, poor light conditions, and limited insight into plant health can all prove fatal for plants. SmartyPlants’ sensors and companion app aim to simplify the process by providing real‑time information on soil moisture, light levels, temperature, humidity, and nutrients.