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Sedulo Group appoints Carat UK’s Liz Chapman as CMO

Published: October 14, 2025 at 11:55 am

Sedulo Group, one of the UK’s fastest-growing business advisory firms, has announced the appointment of Liz Chapman as its new chief marketing officer, based in the Manchester office.

Chapman brings over 24 years of strategic leadership from the UK’s top media agencies, most recently in a senior role at Carat UK. She has helped to shape the voice and growth of some of Britain’s most recognisable consumer brands, including Virgin, Greggs, Holland & Barrett, and Co-op.

Her arrival is the latest in a leadership recruitment drive across the UK from Sedulo – who are closing in on £25m of turnover in 2025 – following the appointments of Ross Preston as head of audit and Ben Vaux as corporate tax director in Leeds, and Simon O’Brien as managing partner in Birmingham.

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