The UK’s first digital pre-market property platform has officially launched under the leadership of Quintessentially co-founder Paul Drummond.

The Swoople platform is designed to revolutionise how estate agents are appointed by digitising one of the property sector’s most traditional and time-consuming processes.

Instead of waiting for listings to go live, Swoople aims to connect instruction-ready sellers with agents earlier in the journey to help streamline the path from first interest to signed instruction.

Through the platform, sellers create private previews – Swoops – while agents compete for appointments on a transparent, pay-as-you-win model.