WPP has reported a 6% drop in first quarter revenues to £3.03 billion.

The agency giant positions itself as a growth partner to world-leading brands and brings its services together via WPP Open, an agentic marketing platform.

“During the first quarter, WPP’s new business momentum continued to build with a number of new client assignments as well as significant client retentions,” it stated to the London Stock Exchange this morning.

“WPP also announced a unique ‘Google Earth AI’ integration in collaboration with Google Cloud, expanded its partnership with Adobe and secured a number of new data partnerships.”