Pro:Direct Sport has opened its first PD:FC concept store in Manchester, marking the launch of a new flagship retail format for the football specialist.

The two-floor, 9,180 sq ft unit on New Cathedral Street in Manchester Arndale gives the online brand an immersive physical space which it hopes will give football fans an experience that bridges stadium performance and street culture.

Sam Baldock, chief of brand at PRO:DIRECT Sport, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide. Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.

“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”