London-based AI startup Jam 7 has raised a £270k seed round at a £9m valuation, led by Stephen Altman of New World Private Equity Partners — unusual as PE firms rarely invest at seed stage.

Jam 7’s SaaS product, the Agentic Marketing Platform, orchestrates modular AI agents under human oversight, enabling enterprises to scale creative and marketing workflows responsibly.

Early pilots – including SS&C Blue Prism – report up to 300% more throughput and triple-digit lead growth, Jam 7 said.