Published: September 24, 2025 at 8:57 am
Pri0r1ty Intelligence Group PLC has appointed Rory Maxwell as its CEO following the company’s acquisition of London-based sports data and marketing business Halfspace.
Maxwell co-founded Halfspace in 2018 and grew it into an award-winning data technology and marketing services company, delivering solutions for some of the world’s largest sports rights holders, digital media firms and scale-up tech businesses.
He joined the AI, data, and marketing services group’s board in July and now succeeds James Sheehan, who has stepped down as CEO and director.
Alongside Maxwell’s appointment, the business also intends to appoint co-founder Daniel Gee as CTO, subject to regulatory approvals.
The company floated at the beginning of 2025 with a share price of 10.25p, which has since dipped and now sits at around 3.1p. It has a market cap of £5.27m.