Published: October 14, 2025 at 11:00 am
The first thing that strikes you when you visit the offices of PerfectTed is the attention to detail.
The UK’s leading matcha brand found fame when they appeared on Dragons’ Den in 2023 and received offers from all five Dragons.
Eventually they opted to go with Peter Jones and Steven Bartlett for £50k in exchange for 10 per cent of the business.
At the time, Jones quipped: “I think we’re going to make matcha lot of money.”
He was half right. PerfectTed’s founders – Marisa Poster, husband Levi Levenfiche and his brother Teddie Levenfiche – decided they didn’t need Jones’ expertise after all and went all in with Bartlett.
Today PerfectTed is based on an entire floor of Bartlett’s London office building.
I’d been invited for a tour of Bartlett’s Flight Story office, which is how I came to make my unannounced visit to PerfectTed.