AdTech Ogury has appointed Nicolas Bidon as CEO, effective from 1st December. He will replace Geoffroy Martin, who was appointed to the role in 2023.

With over two decades of international experience, Bidon will lead Ogury’s next phase of innovation and growth, overseeing its global operations and advancing its end-to-end, cross-channel advertising platform.

He most recently served as global CEO of GroupM Nexus (part of WPP), a network of more than 11,000 digital experts. He joined WPP in 2012 as managing director of Xaxis UK, later becoming global CEO of plista.

In 2017, he was promoted to global CEO of Xaxis, overseeing its reinvention as an outcome media company powered by proprietary AI technology and ushering a new era of significant growth and expansion across 47 markets.

Prior to his time at WPP, Bidon held senior positions at Yahoo and various enterprise software startups, such as Microstrategy and Watchfire, the latter acquired by IBM.