Published: December 2, 2025 at 7:22 am
Former EssenceMediacom North COO Paul Cooper has joined full-service marketing agency Open Partners as a non-executive director.
Cooper spent the last 20 years helping build Mediacom North into WPP’s largest media hub outside London.
His role at Open Partners will see him support Open Partners in delivering strategic planning and continued growth.
He said: “I’m joining Open Partners at a moment when the industry is shifting faster than ever.
“Big networks are slowing themselves down with heavy structures and old ways of working, and clients feel it.
“They need agencies like Open Partners who can move at the pace of technology and consumer behaviour.”
Cooper added: “As much as I have enjoyed the garden over the last six months, giving me chance to recharge, I am more excited than ever for the next chapter.
“Coming at a time that reminds me of the late 90’s and early 2000’s, we are starting to and seeing seismic shifts in the industry driven by technological evolution that is moving faster than we have seen before, and touching everything.
“Some will thrive and some may not survive, it’s a time of opportunity and business’s that deliver relevant and integrated customer experiences, along with entrepreneurial innovation & agility will thrive.”