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Music business makes £1m double tech swoop

Published: March 10, 2026 at 7:59 am

ATC Music Group Plc has acquired two music technology business – Push Media Ventures and Cirkay – in a deal worth more than £1m.

ATC is an independent music company housing talent management, live booking, live events and talent services.

It said the swoop expands its technology and data capabilities across the music value chain.

Push is a technology services business providing digital marketing, data analytics, fan engagement and ecommerce solutions to the music industry.

Cirkay is a technology platform designed to create lasting connections between artists and fans. Its first product, Cirkay Fan Pass, is a digital key that unlocks exclusive perks and engagement across multiple platforms, enabling interaction between artists and their communities

Simon Scott, co-founder and CEO of Push and Cirkay, will join ATC as non-board chief technology and product officer.

The total consideration for the acquisition is £1.05m, of which £300,000 will be satisfied in cash and £750,000 by the issue of new ordinary shares.

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