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‘Momentum is growing at Debenhams Group’ – CEO

Published: February 24, 2026 at 7:18 am

Author: Chris Maguire

The CEO of Debenhams Group has provided an upbeat assessment of the retail giant’s turnaround strategy.

Daniel Finley also said the company remained committed to PrettyLittleThing after a reversal in the brand’s fortunes.

Last week, Finley joined Boohoo co-founder Mahmud Kamani  and outgoing director Iain McDonald in taking part in the £40m fundraise.

He said: “The momentum is real. This isn’t just about capital. It’s about confidence – in our turnaround strategy, our performance and where we’re heading next.

“Our marketplace model is scaling. Our brands are profitable. The direction is clear.

“And for customers, that means one thing: a better way to shop.

“With this investment, we can accelerate the shift to a marketplace model – onboarding more of the brands customers love, expanding choice and delivering even better value, all in one place.”

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