Published: January 5, 2026 at 9:05 am
A new fund aiming to support early-stage technology businesses has been unveiled by a team of celebrities, bringing together figures from the worlds of entertainment, sport and investment.
The Artists Collective has launched after operating in stealth for several months, during which time it has already backed 20 startups.
The portfolio includes co-investments alongside major global funds such as Andreessen Horowitz, Accel and Seedcamp.
Set up by Fergus and Ruari Bell, the brothers behind athlete-focused investment vehicle Players Fund, the initiative builds on a model that has previously attracted high-profile supporters including England cricket captain Ben Stokes and Bayern Munich star Serge Gnabry.
A number of well-known figures are involved in the project, including comedian Jack Whitehall, TV presenter Maya Jama, actor Daniel Kaluuya, musician Tom Grennan and broadcaster Roman Kemp.