Published: December 17, 2025 at 4:41 pm
Manchester-based Started PR has brought together a global FinTech advisory board to publish its inaugural Started Advisory Board Report, focused on how the sector communicates and builds trust.
The board includes Kimberley Waldron (managing director, Started PR and chair), Jason Mikula (publisher, Fintech Business Weekly), Jason Williams (CEO, The Fintech Power 50), Katie Ramsey (head of Fintech UK, Department for Business and Trade), David M. Brear (CEO, 11:FS Holdings), Susanne Chishti (founder and chair, Fintech Circle), Monica Millares (chief product officer, BigPay), David Savage (founder and host, Tech Talks), Raf De Kimpe (CEO, FinTech Belgium), Jas Shah (fintech strategist) and Sarah Kocianski (fintech expert and commentator).
The report introduces the advisory board’s “Eight Rules for Fintech Communication” and new benchmark scores, including 5.1/10 for how well FinTech makes itself understood and 4.1/10 for how well communications land outside the industry.
It also scored the sector 2.6/10 for communicating about failure, while rating the opportunity to improve at 7.6/10.