CTI Digital has appointed Vivian Spencer as its new CTO as the Manchester-based agency looks to support further growth.

Spencer brings more than 20 years’ industry experience and joins from senior roles at Pitchfire and Creation Agency, where he worked on building scalable systems and driving innovation.

In his new role, he will shape CTI Digital’s technology roadmap, helping to link new tech with the agency’s wider commercial priorities.

His appointment also comes as the business sees growing demand for AI-focused services, including strategic consulting and new areas such as GEO and agentic workflows.