BusinessBite live blog

Major Chelsea deal to ‘enhance performance’

Published: February 25, 2026 at 5:52 pm

Chelsea have agreed a deal with IFS which they hope will see the AI software firm boost performance on and off the pitch.

The multi-year global partnership sees IFS elevated to principal partner with immediate effect, featuring on the front of the Blues’ shirt for the remainder of the 2025/26 season.

It marks the beginning of a long-term collaboration that places advanced AI agents at the heart of football performance, operational excellence and fan engagement, according to the club.

 

Subscribe to our newsletter

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.