Published: February 25, 2026 at 5:52 pm
Chelsea have agreed a deal with IFS which they hope will see the AI software firm boost performance on and off the pitch.
The multi-year global partnership sees IFS elevated to principal partner with immediate effect, featuring on the front of the Blues’ shirt for the remainder of the 2025/26 season.
It marks the beginning of a long-term collaboration that places advanced AI agents at the heart of football performance, operational excellence and fan engagement, according to the club.