A London AI firm which has already generated more than £1 million revenue is to rebrand as it prepares for a major investment round.

GOODFOLIO, which believes that most businesses are approaching artificial intelligence the wrong way, is building what it calls an ‘AI operating system’.

Now rebranded to SEPANTA, CEO Omid Pakseresht – who founded the business alongside his brother Dr Nima Pakseresht – says it makes software you actually need based on how your organisation runs.

Omid Pakseresht is a University of Oxford mathematics graduate and former quantitative analyst who previously founded the FinTech TransferGuru, since dissolved. 

Originally a transparent, ethical investment platform, it has since evolved into a system which deploys specialised AI systems and agents directly into enterprise workflows across areas such as finance, compliance and healthcare.