Lifted Ventures has joined an investment round for MyBliss, a pioneering women’s sexual health brand.

Manchester-based MyBliss, which says it is ‘committed to redefining intimacy care through science and women-centred design’, was founded by Mo Carrier and Joel Birkhead following Mo’s experience with hormonal contraception side-effects.

Their science-backed products – including ultra-thin condoms and intimacy gels – prioritise women’s bodies, comfort and pleasure. It was created to challenge a market historically designed by men, for men.

The round was led by Mint Ventures, with additional co-investment from Alma Angels, bringing together three women-led angel groups dedicated to backing purpose-driven female founders.