Mosaic Journal has 1,000 paid subscribers – despite only consisting of Murad and his developer.

Subscriptions cost £9.99 per month, but a Dragons’ Den sale gives users a free month of photos, a 365-day album and free shipping for £29.99.

He is asking for £70k for 4% of the business and hands an album to each Dragon.

Jenna likes it. He tells her he thinks social media is broken and this is how he wants to fix the preservation of memories.