Just Eat has launched a new AI voice assistant on iOS and Android, allowing customers to place orders by speaking naturally rather than browsing menus.

Rolling out first in the UK, the tool is designed to reduce “choice overload” by acting as a personalised delivery concierge, recommending restaurants, cuisines and products across food, pharmacy, beauty and electronics.

The assistant understands informal, conversational requests in multiple languages and can switch between voice and touch, improving accessibility for users with limited mobility or visual impairments.

Early trials showed rising usage and higher conversion rates among customers using the feature, which is now live within the app.