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It’s a deal!

Published: February 26, 2026 at 8:17 pm

Steven Bartlett knows the founders of the highest-profile dating apps and says there is a market for this.

Zee says she has seen success on social media just by explaining the problem in a video and how she intends to solve it.

Peter Jones is surprised by the £3m valuation, given that she has little traction and hasn’t built a successful business before.

Touker Suleyman is out as he knows little about dating apps.

Jenna Meek is also out.

Peter Jones is also out as there are a lot of competitors but compliments her pitch.

Deborah Meaden is worried by the barrier to entry – “your competitors could just see what you are doing and copy it” – and she’s out.

Steven says this is a perfect business for him but a £150k bet is too steep for him.

Zee cites Tim Ferriss, who Steven apparently knows, and says he has spoken about this problem before.

After some back-and-forth, Zee and Steven agree a deal – £150k for 30% of the business!

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