Published: February 26, 2026 at 8:17 pm
Steven Bartlett knows the founders of the highest-profile dating apps and says there is a market for this.
Zee says she has seen success on social media just by explaining the problem in a video and how she intends to solve it.
Peter Jones is surprised by the £3m valuation, given that she has little traction and hasn’t built a successful business before.
Touker Suleyman is out as he knows little about dating apps.
Jenna Meek is also out.
Peter Jones is also out as there are a lot of competitors but compliments her pitch.
Deborah Meaden is worried by the barrier to entry – “your competitors could just see what you are doing and copy it” – and she’s out.
Steven says this is a perfect business for him but a £150k bet is too steep for him.
Zee cites Tim Ferriss, who Steven apparently knows, and says he has spoken about this problem before.
After some back-and-forth, Zee and Steven agree a deal – £150k for 30% of the business!