Published: February 3, 2026 at 12:20 pm
Dragons’ Den star Peter Jones is reportedly in talks to buy retailer American Golf.
According to Sky News, the keen golfer is in ‘advanced talks’ with private equity firm Endless to add Europe’s largest golf retailer to his burgeoning portfolio of more than 30 businesses.
Neither the 59-year-old serial entrepreneur or Endless have commented publicly but any deal would combine Jones’ love of retail and golf.
The Dragons’ Den star’s business interests include the iconic UK photography retailer Jessops and Localised, a local-first e-commerce for brands expanding globally.
Endless acquired Warrington-based American Golf in 2018, following an accelerated sale process completed in only two weeks.
Series 23 of Dragons’ Den returned to our screens last week and Jones has been an ever present on the hit show.