First into the Den are Nottingham-based co-founders Laura Grant and Stacey Green, creators of Shades, a dancewear brand designed to celebrate diversity.

Launched in 2023, Shades offers dancewear in four tones – Pearl, Raven, Uday and Bojangles – covering light to deep complexions.

The brand’s range includes children’s tights, socks and belts, as well as adult ballet shoes and convertible tights.