A workplace wellbeing rewards platform designed to encourage healthier habits through real-world incentives has closed a £150,000 phase one pre-seed funding round.

Alongside the fundraise, London-based incentifi has also appointed James Hardy as an investor and strategic advisor. 

Hardy brings experience from senior finance roles at Deliveroo and is now co-founder and COO at tailored supplements company Bioniq, which has scaled to Series B and counts Cristiano Ronaldo among its backers. 

The funding will support the firm’s first pilots with employers, including independently owned Specsavers practices, testing how rewards tied to movement and healthier routines can boost staff wellbeing while unlocking tangible lifestyle value such as cheaper holidays. 

The company is now preparing a £500,000 next-stage raise, with SEIS assurance in place, alongside a closed pilot programme and soft launch focused on iteration and employer feedback.