London-based CommsTech PR agency Antidote has appointed Tom Hunt as its new managing director as it looks to accelerate commercial growth and expand its client base.

Hunt will focus on growing the agency’s roster of B2B technology startups, scaleups and established brands, while reinforcing its data-led, outcomes-focused approach to PR.

He joins from Cognito, where he led FinTech and analytics teams and developed an AI-powered measurement platform for clients.

Hunt has already secured new business for Antidote, including post-digital advisory firm ace and crypto payments platform Lydian.