Yorkshire Software as a Service firm Adventoris has strengthened its team with four new hires and three internal promotions as the business scales following 18 new client wins and growing demand for its flagship platform, SwiftCloud.

The new appointments span business development, implementation and customer support, taking total headcount to 42. Andy Lau joins as business development executive, Cameron Mercer as implementation consultant, Adam Quinn as customer success manager, and Aleksi Zamfirov as first line customer support engineer.

Alongside the new hires, Adventoris has promoted three team members to support its next phase of growth. Joe Tully, previously marketing manager, has been appointed as head of marketing, with former marketing assistant, Niall Smithson, taking on the marketing manager role. Finn Waterhouse, who initially joined the firm as a junior developer, has progressed to a developer role.

SwiftCloud is a B2B eCommerce platform which helps businesses save time, reduce manual order processing and increase both monthly sales volumes and average basket values. The platform supports over 220 major clients including Tilda Rice, Pepsi Co. and STAEDTLER, across a range of sectors.