The business, which does not hold kitchen stock and takes a 30% commission on sales, has been going for 12 years.

It does hold some kitchen appliance stock which is sold via a dropshipping model.

They have generated around £2m sales in each year since 2022-3, but made a net loss of £515k one year and are now breaking even.

Peter and Deborah wants to know why whey’re spending more than a million a year.

The answer: website development, wage costs, advertising, licensing fees… and consultancy fees.

The Dragons are incredulous.