Published: December 19, 2025 at 9:13 am
BGF-backed digital product consultancy hedgehog lab has acquired Edinburgh-based global innovation network Label Sessions.
The deal combines hedgehog lab’s AI delivery and product design and development expertise with Label Sessions’ methodology and a network of more than 500 innovation experts, with both firms confirming roles will be retained.
hedgehog lab, headquartered in Newcastle with operations in London, Leeds, Edinburgh and Sofia, has grown significantly over the past two decades and recorded its best-ever quarter earlier this year.
The consultancy counts Deliveroo, Under Armour, Aviva and AJ Bell among its clients, and secured investment from growth capital investor BGF in 2023 as it accelerated expansion.