Published: January 6, 2026 at 8:51 am
Co-founder Sarat Pediredla has stepped down as CEO of hedgehog lab.
Pediredla has served as CEO since the tech consultancy was founded in 2007. He has gradually stepped away from day-to-day operations over the past 12 months.
The company will be led by Malcolm Seagrave, who was appointed UK managing director in September 2024 alongside CTO Joe Thompson.
Pediredla is planning to spend more time with his family after suffering from ‘burnout’ in 2023 and 2024. He will remain involved with the business in an advisory role for the next 12 months.
hedgehog lab, which took investment from BGF in 2023, has operations in London, Leeds, Edinburgh and Sofia. The consultancy counts Deliveroo, Under Armour, Aviva and AJ Bell among its clients.