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Has Lord Sugar used AI for his ‘jokes’?

Published: April 9, 2026 at 9:54 pm

Lord Sugar might think about using AI to improve his jobs.

Priyesh Bathia’s business plan for a mobile cocktail party didn’t leave anyone ‘shaken or stirred’.

Worst ‘joke’ of the night followed the news that Karishma Vijay founded her skin care miracle product after being diagnosed with ache at the age of 18.

“I grew up in Hackney,” said Lord Sugar.

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