Published: January 19, 2026 at 4:40 pm
Seat Unique and Gloucestershire County Cricket Club have agreed a new four-year extension to their commercial partnership, continuing a relationship that first began in 2021.
The renewal follows what both parties described as a strong period of growth in hospitality and premium ticket sales, alongside wider increases in digital engagement at the club.
Seat Unique, a premium ticketing marketplace for sport, music and live events, has worked with Gloucestershire to market and sell official hospitality packages and enhanced matchday experiences.
It has been backed by many of England’s sporting stars, including Ben Stokes, Jofra Archer and Harry Kane.