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Government must become customer to startups

Published: November 26, 2025 at 2:53 pm

Author: Sasha Haco, co-founder and CEO, Unitary

If we want AI to genuinely raise productivity, the government must go beyond investment and needs to become an enthusiastic customer for startups.

As an AI founder, I see daily how much potential there is to make public services and regulated industries more efficient. If the UK wants to build and keep world-leading AI companies, procurement frameworks must reward technologies that deliver trustworthy, consistent automation.

As well as capital, founders need customers willing to adopt, test and scale innovative products. By using its own buying power, alongside targeted R&D programmes, the government can set the pace for the wider economy. That’s the clearest way to ensure the UK remains a global home for ambitious, high-growth companies.

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