Mark Simester is on a mission  to make healthy kids snacks by combining them with technology.

He previously worked at Warburtons and Nestle but is now the CEO and founder of Imaginakery, which combines products, games and technology.

The company’s Jungle Squad lower sugar cake-bar boxes are already being snapped up by families across the UK.

Each five pack also includes three collectible character trading cards and an augmented reality game, designed to spark imaginative play beyond the snack itself.

Simester said: “One year ago, Jungle Squad didn’t exist. Now we’re seeing real orders, real families choosing a lower sugar option and real momentum building

“We’re still at the stage where every Shopify sale ping notification gets cheered like a goal in a World Cup final.

“If you’ve been thinking about trying Jungle Squad, now’s a great time to jump in.”