Formula E has expanded its partnership with Google Cloud, naming the tech giant as its new principal artificial intelligence partner in a multi-year agreement designed to accelerate innovation across the championship.

Building on an official partnership first signed in January 2025, the deal will see Formula E integrate more Google Cloud technologies, including Gemini models, to improve performance, streamline operations and enhance the fan experience globally.

Formula E has already used Google’s AI tools to support projects such as the “Mountain Recharge” initiative and has rolled out a new strategy agent in live broadcasts to deliver real-time insights and predictions for viewers.