South Wales technology firm de Novo Solutions has promoted Helen Crisostomo to vice president of business development as it continues to scale its commercial operations.

Since joining the business from Oracle in 2024, she has played a key role in strengthening sales and marketing structures and supporting sustainable revenue growth.

In her new role, Crisostomo will lead the execution of the firm’s commercial growth strategy, including developing partnerships, driving pipeline performance and overseeing go-to-market activity.

The promotion comes as the Langstone-based company builds on a period of rapid growth and national recognition within the UK technology sector, earning 8th place in the 2025 Sunday Times 100 Fastest Growing Companies and 13th in Deloitte’s UK Technology Fast 50.