Published: December 19, 2025 at 4:00 pm
A fledgling Manchester entrepreneur was inspired to found his startup after suffering a football injury one weekend.
Marketer Wesley Clarke-Sullivan injured his back playing five-a-side and was unable to move the next day. He spent hours trawling through clinic websites, manually comparing availability just to find the earliest appointment nearby.
“The initial idea came from a friend who works at a major private healthcare insurer. He explained that many policyholders struggle to book appointments – not because care isn’t available, but because the process is confusing, fragmented and stressful,” he explained to BusinessCloud. “When patients can’t easily use their insurance, they’re less likely to renew.
“The football injury experience then made the problem very real.”
He opted to take redundancy from his role in September – and MediMo was born shortly after.