fulfilment.com, a data-driven platform connecting eCommerce brands with third-party logistics fulfilment providers, has appointed James Moore as a non-executive director.

The appointment follows the company’s £4m late seed investment round in February 2026, led by Blackfinch Ventures with participation from Haatch Ventures.

Moore brings nearly two decades of experience building and scaling fast-growth technology marketplaces. His career spans senior roles at Betfair, EA Games’ Origin, eBay, and Amazon, before joining Trainline as General Manager of the UK consumer business. 

He formed part of the executive team that took Trainline to IPO in June 2019 at a valuation of £2.1 billion.

Following Trainline, Moore worked alongside the founding team at YourParkingSpace, supporting its scale-up through to a successful £125m exit. 

He is currently CEO of Shift, the large item delivery marketplace and lockers business, and operates as a non-executive director and angel investor across a number of technology businesses.