Three former executives from Google, YouTube and the BBC have launched HERA, the UK’s first female-founded video podcast network.

Founders Rosie Allimonos, Nishma Patel Robb and Kirsty Hunter have raised seed funding and unveiled plans to back female and non-binary creators with original shows, brand partnerships and a membership programme offering training, mentorship and tech support.

The trio say HERA arrives at a pivotal moment, with half of UK adults now listening to podcasts monthly and video podcasting growing rapidly on platforms like YouTube and Spotify.

With only 20% of the UK’s top podcasts hosted by women, they are aiming to close the gender gap in a now-thriving sector.